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If you are an online entrepreneur, chances are you already have basic knowledge about Google AdSense. As its name implies, AdSense is all about placing advertisement units in your own site. These ads are mostly about other companies' websites, and once online visitors click on them, you get a portion of what Google earns.

If you are an online entrepreneur, chances are you already have basic knowledge about Google AdSense. As its name implies, AdSense is all about placing advertisement units in your own site. These ads are mostly about other companies' websites, and once online visitors click on them, you get a portion of what Google earns.

However, using Google AdSense is not just all about placing ads and waiting for online visitors to click on them. If you really want to increase your earnings through this method, you have to keep these few webmasters tips in mind.

1. See what ad format will work best for your site. You may choose from the 336 x 280 rectangle, the 300 x 250 rectangle and the 160 x 600 sky scraper. According to Google, these three formats get the highest number of click-throughs.

2. Create a custom palette for your Google ads. How to do this? Make sure to choose a color that blends well with your site's background. That way, your ads will look as if they are really part of your web pages.

3. Position your ads where online visitors can see them at once. You can place them at the sidebars, at the bottom of each article, or under the header.

4. Don't stick to a single ad unit. Based on Google's Terms of Service, you are allowed to include up to three ad units per page. So take advantage of that.

5. Add new content regularly. The more content your website has, the more visitors will find and return to your website. And the more visitors your site has, the more clicks you can get for your ads.

Increasing your Google Adsense earnings can be as easy as counting 1-2-3 if you keep these webmasters tips in mind. For more SEO tips and techniques, visit www.lazyjon.com.