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Swansea businesses continue to strive to obtain new clients or new customers but in a world of ever increasing rules and regulations pushing up costs it is now more expensive than ever to get your business noticed using traditional marketing methods.

Swansea businesses continue to strive to obtain new clients or new customers but in a world of ever increasing rules and regulations pushing up costs it is now more expensive than ever to get your business noticed using traditional marketing methods.

What is surprising is that if you know how to use the new media methods it is now easier than ever to find new customers and clients.

Although we consider the internet to be a recent invention it has been around commercially since the early 1990's but it is only recently that online trading has really exploded and all Swansea businesses need a web presence if they are to compete for market share.

Why is this?

In the past when searching for a product or service we would have turned to our copy of Yellow Pages and looked up what we needed. For those of us with young adults or teenagers we will recognise straight away that they rarely if ever use the Yellow Pages.

Swansea Business Marketing and the new tools for find customers and clients.

Now when we require information the majority of people will go online for a solution.

An important statistic recently reported by the Kesley Group was that over 70% of internet users performed local searches when on the internet.

Even more remarkable for us is that the report also stated that 43% of users where looking for a local business to purchase something.

These figures tell their own story and every Swansea business needs to align its marketing strategies to these new trends if they are not to lose out to their competitors for future business.

In the early days when the internet had not long started in its present form purchasing online was slow as people learnt how to use the internet and to build up trust with using your credit cards online.

Now it's a multi-billion market as technology and security has shown how easy it is to find what you need online.

What many Swansea businesses are missing is that their potential customers are looking for information online, solutions to their problems, and if your website or other online presence is displayed before them they will seek to purchase the goods or services locally.

Many Swansea businesses don't know that Google will give you one listing for FREE!

Google understands this which is why, when a customer starts searching online, Google will identify their I.P address (computer address) and if there are local merchants available show them in the 'ten pack' at the top left of the page.

This is fabulous news for any local merchant especially compared to that of local newspaper advert.

Incredibly Google charges you nothing for the opportunity to display your wares, its absolutely free!

Who of us hasn't spent money with the Yellow Pages, the local papers, radio, flyers and others forms of advertising in an effort to get our goods or services noticed?

The single most important benifit online marketing has brought us is tracking, with every single visit and action trackable to ensure you can tailor your marketing and business to give the customer what he or she wants.